How Modern Technology Shapes the iGaming Experience

1 09 2025

The iGaming industry has evolved rapidly over the last decade, driven by innovations in software, regulation and player expectations. Operators now compete not only on game libraries and bonuses but on user interface quality, fairness, and mobile-first delivery. A sophisticated approach to product design and customer care is essential for any brand that wants to retain players and expand into new markets.

Partnerships and platform choices influence every stage of the player journey, from deposit to withdrawal. Forward-thinking companies integrate cloud services, APIs and analytics to deliver smooth sessions and responsible play tools. Many leading vendors and enterprise providers offer comprehensive ecosystems that reduce latency, support multi-currency wallets and enable fast scalability, which can be complemented by services from large tech firms like microsoft to manage infrastructure and compliance reporting.

Player Experience and Interface Design

Design matters. A streamlined onboarding process, clear navigation and quick load times increase retention. Modern casinos emphasize accessibility, offering adjustable fonts, color contrast options and straightforward account recovery flows. Mobile UX is especially critical; touch targets, responsive layouts and intuitive controls make sessions enjoyable on smaller screens. A strong visual hierarchy and consistent microinteractions also reinforce trust and encourage exploration of new titles.

Security, Compliance and Fair Play

Trust is the currency of iGaming. Encryption standards, secure payment gateways and transparent RNG certifications reassure players and regulators alike. Operators must implement KYC processes, anti-fraud monitoring and geolocation checks to comply with jurisdictional rules. Audits and certification by independent labs provide credibility, while continuous monitoring of suspicious behavior supports safer ecosystems.

Key Compliance Components

  • Identity verification and age checks
  • Secure payment processing and AML controls
  • Random number generator audits
  • Data protection aligned with regional law

Game Variety and Supplier Strategy

Players expect variety: slots, table games, live dealers, and novelty products like skill-based or social games. A balanced supplier mix helps operators cater to diverse tastes and manage risk. Exclusive content and localised themes drive loyalty in specific markets, while global hits maintain broad appeal. Integration frameworks and content aggregation platforms permit rapid expansion of libraries without sacrificing quality control.

Responsible Gaming and Player Protection

Responsible gaming tools are central to a sustainable business model. Time and stake limits, self-exclusion options and reality checks reduce harm and improve long-term retention. Data analytics spot at-risk behaviors early, allowing tailored interventions that protect both players and brand reputation. Transparent communication about odds and payout rates further strengthens the relationship between operator and player.

Performance Optimization and Analytics

Analytics transform raw telemetry into actionable insights: session length, churn triggers, funnel drop-offs and lifetime value projections. A/B testing frameworks help iterate lobby layouts, bonus structures and onboarding flows. Low-latency streaming for live dealer games and CDN strategies for asset delivery ensure consistent quality across regions. Strategic monitoring of KPIs guides investments in UX, marketing and content procurement.

Essential Metrics to Track

Metric Why It Matters
Conversion Rate Measures onboarding effectiveness and first-deposit success
Retention Rate Indicates long-term engagement and product stickiness
ARPU / LTV Helps assess monetization and marketing ROI
Load Time Impacts bounce rates, particularly on mobile

Tactical Tips for Operators

Small changes can yield big lifts. Implement progressive onboarding, personalise offers based on behavior, and localise content and payment methods for each market. Prioritise server uptime and invest in customer support channels that include live chat and social messaging. Finally, maintain a strict approach to compliance while experimenting with gamification that enhances rather than exploits player engagement.

As technology advances, operators that combine user-centric design, robust security and data-driven decision making will lead the market. The most successful brands treat responsible gaming as a core value and leverage partnerships, platform automation and analytics to create compelling, safe experiences that stand the test of time.





Crucifix/Red Cross

25 06 2010

Maren Hassinger presented Crucifix/Red Cross at “Remy Presents: Project Grand Central,” an exhibition curated by Allan Schwartzman that included installations and performance art by Hassinger, Dara Birnbaum, Brian Eno, Jenny Holzer, Senga Nengudi, and Randy Williams. The exhibition was sponsored by Remy Martin.

For the opening reception in the waiting room at Grand Central Terminal, Hassinger turned partiers into “kinetic sculpture.” Hassinger writes that she “wore a bright red suit and put bright red crosses on furniture, walls, and people:” “Red fabric tape was the material I used to “mark” anyone who wanted me to with a red cross. These people than went about their business at the opening socializing, etc. The red crosses made the people stand out in the space – they moved about like kinetic sculpture. The red crosses also brought up other associations – like the American Red Cross, religion, etc. I originally wanted to remove lights in the chandeliers there and replace some of them with red exit lights. At the last minute they denied me permission. So, what to do with just a few hours ’til opening – improvise!”

Artist: Maren Hassinger Current repository: Collection of Maren Hassinger
Location: Grand Central Terminal, New York

Source: Maren Hassingeri
Title: Crucifixion/Red Cross Rights:
Medium: Comments: Installation and performance presented in “Remy Presents: Project Grand Central,” an exhibition curated by Allan Schwartzman that included work by Hassinger, Dara Birnbaum, Brian Eno, Jenny Holzer, Senga Nengudi, and Randy Williams.  Sponsored by Remy Martin.

Dimensions: Date: 1980




Voices — video

22 06 2010

Video of the 1985 performance of Voices, presented at California State University, Los Angeles.



Artist: Maren Hassinger Current repository: Collection of Maren Hassinger
Location: Los Angeles City College, Los Angeles Source: Maren Hassinger
Title: Voices Rights:
Medium: VHS video Comments: Hassinger writes that “’Voices’ was first performed at The Women’s bldg. in Los Angeles in 1984. It was the separate voices of 6 people made into an orchestra by a conductor. I wrote and directed the action. The conversation was about our relation to nature in the political realm in which we found ourselves.” In a statement read aloud at the end of the 1985 performance, Hassinger states that Voices articulates “concern for the role of nature in an increasingly technological society.” The performance includes video edited by Ulysses Jenkins and quotations from the novels of Walker Percy. It is one of several performances Hassinger describes in her “Manifesto” as “Post-modern commentaries on politics, the end of nature, etc.,” created for friends, including Senga Nengudi and Ulysses Jenkins (“classmates from Lester Horton dance classes”) and Dee McMillin (“a student from Cal Arts”).  In 1985, other cast members included Mary Abrams, Cindy Kahn, and Chris Troy. For the premiere performance at the Women’s Building, May Sun conducted the performers; in 1985, Hassinger served as conductor.

Dimensions: Date: 1985




Voices (Women’s Building, still 2)

22 06 2010

Artist: Maren Hassinger Current repository: Collection of Maren Hassinger
Location: Women’s Building, Los Angeles Source: Maren Hassinger
Title: Voices Rights:
Medium: 35mm slide Comments: Hassinger writes that “’Voices’ was first performed at The Women’s bldg. in Los Angeles in 1984. It was the separate voices of 6 people made into an orchestra by a conductor. I wrote and directed the action. The conversation was about our relation to nature in the political realm in which we found ourselves.” In a statement read aloud at the end of the 1985 performance, Hassinger states that Voices articulates “concern for the role of nature in an increasingly technological society.” The performance includes video edited by Ulysses Jenkins and quotations from the novels of Walker Percy. It is one of several performances Hassinger describes in her “Manifesto” as “Post-modern commentaries on politics, the end of nature, etc.,” created for friends, including Senga Nengudi and Ulysses Jenkins (“classmates from Lester Horton dance classes”) and Dee McMillin (“a student from Cal Arts”).  In 1985, other cast members included Mary Abrams, Cindy Kahn, and Chris Troy. For the premiere performance at the Women’s Building, May Sun conducted the performers; in 1985, Hassinger served as conductor.

Dimensions: Date: 1984




Voices (Women’s Building, still 1)

22 06 2010

Artist: Maren Hassinger Current repository: Collection of Maren Hassinger
Location: Women’s Building, Los Angeles Source: Maren Hassinger
Title: Voices Rights:
Medium: 35mm slide Comments: Hassinger writes that “’Voices’ was first performed at The Women’s bldg. in Los Angeles in 1984. It was the separate voices of 6 people made into an orchestra by a conductor. I wrote and directed the action. The conversation was about our relation to nature in the political realm in which we found ourselves.” In a statement read aloud at the end of the 1985 performance, Hassinger states that Voices articulates “concern for the role of nature in an increasingly technological society.” The performance includes video edited by Ulysses Jenkins and quotations from the novels of Walker Percy. It is one of several performances Hassinger describes in her “Manifesto” as “Post-modern commentaries on politics, the end of nature, etc.,” created for friends, including Senga Nengudi and Ulysses Jenkins (“classmates from Lester Horton dance classes”) and Dee McMillin (“a student from Cal Arts”).  In 1985, other cast members included Mary Abrams, Cindy Kahn, and Chris Troy. For the premiere performance at the Women’s Building, May Sun conducted the performers; in 1985, Hassinger served as conductor.

Dimensions: Date: 1984




The River

14 06 2010

Maren Hassinger writes of “The River” that, “The installation conforms to the limits of the space. The installation consists of debris that might be washed ashore during a flood.”

A reviewer described Hassinger’s installation at School 33 Art Center: “The first floor’s ceiling is covered with a thicket of branches and plastic bags and a great beard of dirty, knotted newspaper cascading down like a waterfall of trash, as if the viewer is some mud-dwelling croaker looking up from the bottom of a polluted river. That’s fitting, considering artist Maren Hassinger uses the metaphor of a flowing river sweeping debris downstream to illustrate how trouble travels through families. Her installation, titled simply ‘The River,’ includes a projected video of Hassinger’s interview with a long-lost uncle who unskeins their family’s tangled, incestuous genealogy: Hassinger’s troubled grandmother was the offspring of a white woman and her nephew, the son of her father’s Cherokee mistress.”

See Violet Glaze, “The River, New Work, Ex Libris: Rethinking the Library,” Baltimore City Paper (July 27, 2005).

Artist: Maren Hassinger Current repository:
Location:  School 33 Art Center, Baltimore, Maryland Source: Maren Hassinger
Title: The River Rights:
Medium:35mm slide Comments: “The River” is an installation made with tree branches, plastic bags, and old newspapers, with a ten-minute video projection.
Dimensions: Date: June 4-30, 2005




Why Did This Happen?

10 06 2010

Maren Hassinger describes the artwork: “Questionnaire about 9/11. After the opening, notebooks were left in the gallery and the viewers were asked to complete the form on their own.” A reviewer described the piece: “Maren Hassinger solicits response with her Why Did This Happen? that consists of a notebook of paper on which participants may provide their answer.”

Hassinger presented Why Did This Happen? in an exhibition, “Unforgettable,” featuring artworks that responded to the events of 9/11. Curated by Judy Collischan for Chelsea Studio Gallery, New York, the exhibition ran September 5-28, 2002. Hassinger also presented this work at the “Faculty Show,” Maryland Institute College of Art, Baltimore, in 2002.

For a review of “Unforgettable,” see “Ausschreibung ‘Unforgettable’ @ Berliner Kunstprojekt,” NYArts (December 2002).

Artist: Maren Hassinger Current repository: Collection of the artist
Location:  Chelsea Studio Gallery, New York Source: Maren Hassinger
Title: Why Did This Happen? Rights:
Medium:35mm slide Comments: In this photograph, Maren Hassinger is seated with her back to the viewer.
Dimensions: Date: 2002




Manifesto

9 06 2010

Maren Hassinger notes, “The following is a manifesto I wrote for Senga [Nengudi] and myself, probably on the occasion of our visit to Paris in 2006.” Hassinger and Nengudi traveled to Paris to present their collaborative video, Side by Side, which explores their work together since the 1970s.  They presented the video at “Les soirées nomades: Nuits Noires” at the Fondation Cartier por l’art contemporain, Paris, France for which Hassinger also created Women’s Work.

Manifesto

Manifesto pg. 1

“We”

Since 1978 (during CETA, Title VI) we’ve been working alone and together as our paths crossed.  Sometimes it was a sculptural collaboration, but more often, we performed in each others works.  Events, process, ideas were shared in (list pieces).

What was the nature of the work done together?  A sense of play and improvisation was always at the core of our process.  Senga might say, “Oh, I saw this big hole where they demolished Broadway Wilshire.  We should see that.”  Then off we’d go to see the hole.  We all agreed it was a big hole.  Years later Houston made a cubic hole in the ground in Atlanta and filled its shored up sides with niches containing secrets.  I made swirling round wire rope pieces, etc.  Nothing explicit — but a shared moment individually interpreted.  Often these shared moments seemed incredibly awkward to me.  I didn’t always understand why I was looking at these exciting feats of (de)construction.  Senga’s process seems to have a lot to do with this unknowingness, but a feel for the rightness of the effort.  Maybe this stems from her dada/surrealist roots.

In cases like “Blanket of Branches,” (1986) I told Senga and Ulysses that I was doing this installation at the Contemporary Arts Forum in Santa Barbara and invited them to perform within (under) this canopy of branches at the opening.  We all (Frank Parker was also in the cast) appeared in Senga’s piece, “Nature’s Way.”  Ulysses piece was (discuss his piece).

In 1984 I told everyone I had written “Voices.”  We had been working with Rudy Perez (in Ulysses’ studio) and we all gathered as personnel for “Voices.”  Other performers included classmates from Lester Horton dance classes and a student from Cal Arts. (get names)

Conceptually all these pieces are marked with a distinctive physicality probably derived from our shared interest and pursuit of dance.  Senga’s humor and quirky (psychologically and sexually charged) interpretations of reality surface in “Las Vegas Ikebana.”  Maren’s desires for unity are apparent in “Voices.”  A shared romanticism is apparent in Senga’s poster of myself and Frank Parker dancing  and in Maren’s contributions to “Las Vegas Ikebana” and the installation of “Our Book.”

Post-modern commentaries on politics, the end of nature, etc., are apparent in our approaches in “Voices” and “Las Vegas Ikebana.” (others?).          Maren’s minimalist inclinations have brought a sympathy with architecture, repetition. and site inspired forays.  “Flying” is an example.

Now, as we celebrate 35 years in art, we haven’t heard of any other collaborations between African American women in the area of performance and installation.  We know of some individuals (Adrian Piper, Lorraine O’Grady, et al), but never people working together.  So, we are unprecedented.  AND the collaboration is particularly important when you consider what exactly is commingled here.  We are nearly textbook examples of the art historical crossover from modernism to post modernism practiced during the past 50 years.  Senga’s roots are dada and surrealism, mine are minimalism.  We both shared a background in dance training (specificallly with students and company members of Lester Horton in Los Angeles).  We have both gravitated towards explorations involving sculptural objects, installations, performance.  I became enamored of using film and video.  Senga is obsessed with still images.

Because Senga’s work employs pseudonymous personalities who engage in diverse art

Manifesto  pg. 2

activities (e.g., Harriet Chin is a draughtsperson), her involvement with this collaboration can be seen as an extension of that impulse.  It is Senga, the dancer or talker/mail writer, who participates in these works.

Maren’s involvement probably stems from a desire to work communally towards goals with (possibly) wider connotation, application, and appreciation.  By combining efforts the total might be greater than the sum of either part.  Something actually NEW might happen, or at least, something inspiring….  These pieces together also are a concrete examples of the unity Maren has frequently cited as a goal of her recent solo work.

We’ve kept each other such good company all these years and we’ve had so much fun doing it, that it’s hard to separate the abiding friendship from the issues of theory and practice.  Finally, it seems we’ve collaborated and those times together have kept us making art, maintained our curiosity(when much else failed), and stepped up the ante in art history.  Our times together making work have healed many difficult moments wrought by (these only childs’) lives.

Senga — risky, spunky, sexy, outstandingly absurd — hanging stuff off the demolition site and Maren flopping around all this wire rope to make a row of steel trees mourning nature’s passing while proclaiming the authority of its replacements, combine to produce pieces of rare power and imagination.

(If this is text, show illustrations of each.  If this were a slide show, show these now on split screen.)





Clifford Owens visits UNC-Chapel Hill, November 2-13, 2009

9 06 2010

In conjunction with John Bowles’ fall graduate seminar, the Art Department brought Clifford Owens to the University of North Carolina, Chapel Hill, for a two week residency, November 2-13, 2009. As the Hanes Visiting Artist, Owens created two performances of Photographs with an Audience for the Process theater series, staged a series of actions in the Alumni Sculpture Garden and elsewhere across campus, presented a public lecture, and met with graduate students working on the African American Performance Art Archive.

Below, a selection of the media coverage documenting Owens’ residency.  Click a heading to follow the link:

Artist Clifford Owens visits UNC Nov. 2-13

UNC-Chapel Hill College of Arts & Sciences press release, October 2009.

The Process Series and Clifford Owens

Interview and profile of Clifford Owens for the Independent newspaper, November 4, 2009.

Clifford Owens visiting artist

Brief story about Clifford Owens’ performances from the Durham Herald-Sun newspaper, November 2009.





AAPAA featured in CHAT Festival exhibit, Feb. 16-19, 2010

9 06 2010

The African American Performance Art Archive was featured in an exhibition of faculty research projects sponsored by the Institute for the Arts and Humanities’ CHAT Festival (Collaborations: Humanities, Arts & Technology) at the University of North Carolina, Chapel Hill, February 16-19, 2010.

The CHAT Festival’s mission was to explore how “digital technologies are transforming the practices of the arts and humanities, including how we learn, think, know, teach and express ourselves both as individuals and as communities.” Festival events included live performances, a series of panels and lectures, and exhibitions of collaborative projects created by scholars at UNC-Chapel Hill, Duke University, and North Carolina State University.

Photo: John Bowles demonstrates the Archive to CHAT Festival attendees.

Below, a selection of CHAT Festival coverage documenting the Archive’s participation.  Click a heading to follow the link:

Internet Archive of African-American Performance Art

A CHAT Festival announcement with a description of the African American Performance Art Archive and exhibition details.

Photos from Faculty Exhibitions

Photo gallery documenting the CHAT Festival, including a photograph of John Bowles at the exhibition of faculty projects, demonstrating the site to visitors.

CHAT Festival’s Photos – Faculty Working Groups

Photo gallery documenting the Faculty Working Groups held in preparation for the CHAT Festival. John Bowles appears in two of the photographs.

Photo: CHAT Festival participants Paul Jones and John Bowles at one of the Faculty Working Groups, summer 2009.